Offline Marketing Strategies For Online Businesses MRR Ebook

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Table Of Contents

Optimize Online First – Then Go Off! Literally………………..3
All the Old Marketing Ways Work for the Web Too………….3
On-site Optimization Review……………..4
Off-Site Optimization Review……………..4
Getting Started the “Old-Fashioned” Way………………..4
A Paperless World. Ha! Not now. Not likely………………..5
Print Ads Worked Then, And Now………6
How Magazine and Newspaper Ads Work, How to Buy, How to Use……………6
Subscription Revenue + Ads……………..7
Ads + Subscription Revenue……………..7
Command Subscriptions…………………..8
Buying Ads…………..8
Agencies: Yes or No?……………………….9
Where EXACTLY Do I Want The Ads To Run?……………….9
What about Newspapers?……………….10
Classifieds………….11
Inserts and Articles: Ads in Disguise..12
Inserts………………..12
Articles……………….13
New Media, Meet Old Media: TV and Radio………………….14
Cable Changed Many Things…………..14
No Experience Needed…………………..15
Radio Ga Ga………………..15
Let’s Get Direct………………..17
DIY DM………………17
Who to send to?………………..18
What to send?………………..18
How often to send?………………..19
Meet Me at the Mail House………………20
Direct Response………………..20
Packaged Mailers………………..21
What Kind of Results to Expect?………………..22
Go Local………………..23
Supermarkets, Chain Stores, Laundromats and More………………..24
Convenience Stores, Dry Cleaners, Delis and More………………..24
Inexpensive Non-Mail Non-Periodical Ads………………..24
Summary………………25

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Optimize Online First – Then Go Off! Literally

Website success is a complex art and science, as regular readers of our reports know all too well. To ensure that you get the kind of traffic, attention, ratings, and commercial results you want you need to invest in and manage a wide array of different strategies and tactics.

Something many even seemingly savvy Internet entrepreneurs don’t even think about is the huge opportunity out there to leverage all the traditional media that has always been used for marketing and advertising.

All the Old Marketing Ways Work for the Web Too

Consider it. Forget about banners and links and search engines for a second.

Is your Website a marketing tool or a destination in itself? In most cases the answer is both. So if you think of your Website as your online “storefront,” which it may very well be literally, think for a minute of all the ways businesses have always advertised and marketed themselves, before the Internet even came along:

• Print ads
• TV
• Radio
• Inserts
• Magazine and newspaper articles
• Classifieds
• Direct mail
• Direct response
• Local “distribution” channels

In this report we’ll explore each of these, and how you can use them right now to improve the performance and results for your online business.

Before we go “back to the future” of advertising and marketing, first you want to be sure you optimize your site itself.

Other Details

– 1 Ebook (PDF), 26 Pages
– 1 Salespage (HTML)
– Year Released/Circulated: 2008
– File Size: 479 KB

License Details:

[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus to one other product
[Yes] Can be packaged
[NO] Can be offered through auction sites
[NO] Can be given away
[NO] Can be added to free membership sites